You have the vision. We have the roadmap. Rowad provides the foundational support, mentorship, and funding connections to help you launch successfully.
About Rowad
Rowad helps entrepreneurs across Saudi Arabia access practical learning, expert guidance, and real opportunities to build stronger businesses. Backed by SEDCO Holding, it’s free, open to everyone, and designed for every stage of the entrepreneurial journey.
2,400 +
Entrepreneurs Supported
SAR 50 M+
Funding Connected
120 +
Expert Mentors
11 Years
Serving Saudi Arabia
Our Story
Rowad is an initiative of SEDCO Holding, one of Saudi Arabia's leading investment groups. Since 1976, SEDCO Holding has been committed to creating long-term economic and social value through investments across sectors including healthcare, education, hospitality, real estate, and asset management.
Guided by strong governance and a vision for sustainable development, SEDCO Holding supports initiatives like Rowad to help entrepreneurs gain the knowledge, tools, and opportunities they need to build successful businesses and contribute to Saudi Arabia's Vision 2030.
For more details about SEDCO Holding, please visit www.sedco.com
Rowad was created to give Saudi entrepreneurs practical support at every stage of building a business. Through learning experiences, expert guidance, tools, and a growing entrepreneurial community, we help founders strengthen their knowledge, make better decisions, and keep moving forward…from their first idea to long-term growth.
Our structured programs, Rowad Bidaya and Rowad Nomou, cover the path from laying strong foundations to managing growth. Alongside them, podcasts, articles, tools, a business glossary, and workshops keep the learning going between milestones.
What You'll Find at Rowad:
Core Values
Resources built to the standard a serious founder needs, not a watered-down version of one.
Free, open access to every Saudi entrepreneur regardless of background.
Built to keep pace with how Saudi founders build businesses today.
A support network where entrepreneurs solve problems together, not alone.
Our Journey
SEDCO Holding launches Rowad to empower Saudi entrepreneurs.
Platform reaches a milestone of 10,000 registered entrepreneurs.
Full digital pivot with online courses, webinars, and tools.
Ecosystem expanded with major national and international partners.
Recognized for outstanding contribution to entrepreneurship education.
Ecosystem Partners
Rowad collaborates with organizations across Saudi Arabia to expand learning opportunities, strengthen the entrepreneurial ecosystem, and help founders access the support they need.
Success Stories
In recent years, the spotlight has been on seed-stage startups. Now, we present the first program designed specifically for Saudi startups in the accelerated growth phase, where a group of experts in venture capital investment offers their extensive experience to Rowad Nomou to help these startups navigate the critical expansion phase with the highest level of professionalism.
Co-founder
The Rowad Nomou program is rich in information and serves as a foundational stage for everything entrepreneurs might encounter when entering the world of entrepreneurship through their innovative ventures.
Co-founder
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